What is it you do again???

What is it that Electrify do again?




Actually, what is it that we don’t do!  We pulled this mind map together today to clarify our thinking on what our product was and what services we offer.  The list just went on and on:











  • PA Hire
    • DIY iPod Packages
    • Band PA Hire
    • Venue Packages
  • Pyro-musicals
  • Sound training




party lighting 


  • Musical Lightshows
  • Firework Lightshow pyro-musicals
  • Wedding displays – where fireworks aren’t permitted
  • Uplighting
  • Disco light hire
  • Product launches – specialist lit logos (gobos)

It’s more of a list than an elevator pitch, and it’s not exhaustive either. We could have carried on but we ran out of space.  Talking of elevator pitches, maybe it would be better to sum it up in one short, succinct sentence…

Electrify – the leading UK specialist in all things Fireworks, Lighting and Sound.

Stancliffe Hall – Exclusive Wedding Venue

The Luxurious Wedding Show at Stancliffe Hall

Sunday 4th June 11am – 3pm


Stancliffe Hall

Brides-to-be we have so much wedding gorgeousness lined up for you at The Luxurious Wedding Show at Stancliffe Hall – Exclusive Wedding Venue.
♡ Sunday 4th June 2017, 11am – 3pm.

FREE ENTRY! PRE-REGISTER today to be entered to WIN a luxury Moet hamper www.stancliffehallweddings.com

30 Luxurious Wedding Experts, LIVE Entertainment, Exclusive Discounts & Savings, Beautiful Styling & Decor, Stunning Gown & Bridal Fashion, Outdoor Wedding Fun and so much more x

Come along and see this beautiful venue and imagine the firework lights and sound spectacular you could have in this gorgeous setting.

Terrace Opening Party @ The Walton, Nottingham

The Walton Hotel Fireworks

We are honoured and very, very excited to announce that we will be providing the sound systems, lighting show and fireworks display once again for this years’ terrace opening party at The Walton Hotel in Nottingham.  Not only is this an awesome location, with amazing staff and a beautiful boutique hotel, but they really know how to throw a party!   Last year was amazing, this year’s line-up of bands, singers and DJ’s looks top notch and the weather forecast is looking excellent too.

To do the venue and the artists justice we’re bringing our top of the range Nexo sound system guaranteed to blow the audience away with superb full range capability – from crisp clear highs to thumping lows.

All our PA equipment, whether you are wanting a sound system for gigs, parties or just something to plug your iPod into, can be rented at www.electrifysound.co.uk

The artists performing at The Walton are:

  • 12 – 12.30pm 1st Student Band
  • 12.30 – 1pm Adam Jay DJ
  • 1 – 1.30pm 2nd Student Band
  • 1.30 – 2pm Adam Jay DJ
  • 2 – 2.45pm Soul Kinda Wonderful
  • 2.45 – 3pm Adam Jay
  • 3 – 3.45pm Acoustic Abi
  • 3.45 – 5pm Adam Jay
  • 5 – 5.45pm Soul Kinda Wonderful
  • 5.45 – 6.15pm Adam Jay
  • 6.15 – 7pm Acoustic Abi
  • 7 – 9pm DJ Tique
  • 9 – 10pm DJ Woody
  • Further DJ sets from Adam Jay & DJ Woody at The Ropewalk until 2am


The Walton Nottingham Fireworks The Walton Terrace Nottingham

Then, to finish off what is going to be an outstanding Saturday night, Electrify will be providing our signature firework display with integrated lightshow – plus something just a little bit different to finish the night off.  You’ll have to be there to find out what!

Check out our amazing firework displays, pyromusicals and lightshows at www.electrifypyrotechnics.co.uk

The Walton Nottingham Fireworks The Walton Nottingham Fireworks

We can’t think of a better way to kick start the summer. See you on Saturday night!


For More information & VIP Tickets (Guaranteed Entry), please visit www.thewaltonhotel.com.

It’s spring, and officially wedding season…


By late February, all at Electrify are counting down the days until Spring with its’ longer days, warmer weather and all the floral beauty that goes with it.  It’s now May and I’m pleased to say that the blossom is on the trees, the birds are singing and the garden furniture is back out of the shed.

It’s this time of year when people start thinking about their weddings, and we at Electrify start attending wedding fayres to talk to couples about how they would like to celebrate their special day and how we can help them make it unique and memorable.

From May until September, it’s officially wedding season, and through the warmer months people are busy planning their special days.  Are you getting married over the next few years, will you be going to a close friend or relatives’ wedding?

At Electrify we have spent the winter months reviewing our displays and looking at ways to improve further on all that we do.  What can we do differently to further add that special sparkle to someone’s day?   We already do so much, and many of our customers didn’t realise that as well as wedding fireworks, we also do the following:

  • Fireworks for all types of celebrations
  • Pyromusicals – fireworks that are fired perfectly in time with your choices of music
  • Lighting shows to either go with your fireworks, or a lighting and music show without the fireworks (ideal for those venues that cannot permit fireworks)
  • PA & disco lighting hire – hire sound systems (speakers, microphone, amplifier) so you can plug in your own iPod or music player and play your own tunes

Our firework and lighting displays are well catalogued on our website in our Celebration Fireworks section.


Whilst we have specific wedding packages to make selecting a display easy for you, they are completely customisable and so a quick phone call to us and we can talk you through anything and everything you can do to make your wedding firework display even more unique.

Our lighting show packages can be viewed on our website at www.electrifylighting.co.uk

 fireworks and lights #lightingshow Glitter Ball

In terms of hiring PA equipment, all the details can be found here at www.electrifysound.co.uk but what exactly is it for?

  • Are you getting married in the Midlands area (Nottinghamshire, Derbyshire, Leicestershire, South Yorkshire)?
  • Do you want complete control over your music selection and playlist on your wedding day?
  • Do you want to save costs on paying for a Disco DJ?
  • Do you want really high quality speakers and lighting?

If you can say yes to the above then we can help.  High quality sound systems for hire at really economic prices, plug and play set up that anyone can follow and it’s as easy as picking it up, using it and then dropping it back when you’re finished.


So, if you’re planning your wedding or know someone that is, check out all that we can do to Electrify your day at www.electrifygroup.co.uk

Digital Fireworks

We’re in the digital age, there’s no doubting that, although many would argue that we’ve been in the digital age for decades now. In fact, it’s been around since the modern computer made its’ way into businesses and domestic households and made many chores such as storing records, communication and marketing become electronic. Away with those large filing cabinets!  You’ll notice your email box is full of junk mail, and less in your postbox.  In the second decade of the 21st Century though, what defines this as the Digital Age is the speed of change. Whether you’ve recently  flown a drone, spoken to an AI (Siri, Amazon Echo – Alexa), purchased a Bitcoin, driven a Tesla, or programmed your heating to come on from your mobile phone you’re part of the digital transformation.

The digital transformation is touching everyone’s lives, whether at work, at home, in your car or in your personal lives. In the past, a commute to work on the train would involve listening to music on your Walkman, reading a newspaper or book, or reading through work papers.  Now, many people, glued to their smartphones can do all that from one device. They can control those things too, interacting live whilst on the train, from selecting one of thousands of song choices from their collections, reading the most up to date breaking news, listening to audio versions of their favourite books to ordering their partners anniversary present. Whatever your age, the digital world touches upon our lives and it is changing at an astonishing rate.

What is fundamentally different about this decade though, and beyond,  are the Digital Natives, the children that were born in the digital age that know no different.  Many of us have watched as our children have swiped across a small photo in a magazine trying to make it bigger, as they would on a tablet or smartphone. For people my age, we remember teaching our parents how to operate the VHS player, and now our children and grandchildren are teaching us about living, interacting and socialising in the digital world.

The world around us is changing on a daily basis, soon driverless cars will end the quandary about drinking or driving, taxis with drivers will be a thing of the past. Call Centres, the factories of the 21st century will be replaced by chatbots, AI and virtual agents. The ‘Connected House’, ‘Connected Car’, ‘Connected Everything’ and the Internet of Things will revolutionise how we go about our lives.  The question is not if, but when…

So what exactly does this have to do with fireworks?  Well, as an owner of a firework company, I am all too aware of the impact of the digital world. (I’m already behind the times writing this Blog, surely it should be a Vlog and uploaded onto YouTube!?!  Maybe next time!)  How do I interact with today’s customers, how do I use digital to differentiate myself from all the other firework companies out there, how do I get myself as far up the search engine rankings so people find my web presence? How do I make it easier and easier for new customers to find me and make it easier for them to do business with me?

According to an MCA survey back in 2014, 94% of UK Senior Executives saw Digital as important or very important to their business.  Now, that is 100%.  Digital makes more things possible than before, and provides the agility that firework companies need in order to offer things to their customers in order to modernise.  Digital can offer differentiation between firework companies and allows those companies to think about what their specialism is.

Most firework companies have a web presence. Like most companies, if you don’t then you’re missing out on the majority of the customer interaction and your existence is one dimensional and limited, and it’s unlikely you’ll truly thrive as a business. We’ve seen the death of the high street.  A good Social Media presence is critical, not only does it help with SEO, it shows your customers and potential customers what you do and what your company is all about. It’s the new marketing and brand aid. None of that is news to anyone, however your brand on Social Media can make, and equally break your company like never before. (Write your complaint on Twitter and see how quickly those customer service orientated companies react).

Online payments, whether that’s a website payment solution, or the ability to take online transfers is critical, as is the ability to contact customers and communicate in a digital way. “Always online, always available” is more important than ever – as a Firework company most of our business is done outside of Mon – Fri 9-5.30pm. We have moved away from that traditional model, you can book one of our firework displays 24 hours, 7 days a week.

Safety too, with electronic systems to calculate and track black powder weights so rules and regulations are adhered to and can be proven to insurance companies and regulatory bodies alike.

What about the actual display? What technology is out there to digitalise the firework display of the future?  Since the Chinese invented fireworks 2000 years ago, they have been let off manually (with fire presented to the firework fuse). As firers and lovers of fireworks I can tell you, you can’t beat hand-firing fireworks, the adrenaline buzz of standing next to the pyro and the art of timing it to give a great show. However, many shows now require a level of precision that hand firing just can’t offer. Pyromusicals where we need fireworks to explode to the beat of the music, down to the hundredth of a second, large displays where we need reliability and the ability to watch a demo of the show beforehand to establish its’ impact, or lighting & firework pyromusicals which are unique to Electrify where lights and fireworks move in time to each other and the music.   We have embraced the Digital era and have our digital suppliers and systems of choice to make all this happen.

#digitalfireworks showsim

At Electrify we have worked to be fully immersed in the Digital Age, most of our staff are not Digital Natives however we do see ourselves as Digital Entrepreneurs and  it’s embracing that technology that is not only revolutionising the way we engage with our customers but the quality and the impact of our shows too.  Electrify are fairly unique with our firework and light show pyromusicals. The digital kit that goes together to allow that show to firstly be designed, tested and then finally fired is cutting edge, and that just wouldn’t be possible at that level of precision of a pre-digital age – it’s disruptive and it allows Electrify to be disruptive in a saturated firework industry.  We are using digital technology to differentiate ourselves.

#Digital Fireworks Music Mixing

In a nutshell, Digital allows old things to be done in a new way, but also for completely new things to be done. Check out our digital lighting and firework pyromusicals here.